AMY EHLERS UX Design

Pacific Gas and Electric Company’s DASH Application

DASH is an earthquake reporting web application that prioritizes post-earthquake inspections for PG&E's gas, electric, hydro, nuclear, and corporate real estate.

Challenges

Process

Outcome

The complexity of DASH was both challenging and rewarding. Excellent team collaboration throughout the product lifecycle allowed us to make significant improvements to DASH. PG&E can now manage earthquake monitoring systems, data, inspections, and repairs more efficiently.

Comp Pro Med’s Polytech LIS Software

Polytech LIS is a B2B software product designed to improve laboratory workflows, ensure patient safety, provide physicians with information in a timely fashion, and simplify the reporting process for laboratory technicians.

Challenge

The biggest issue Comp Pro Med had in trying to increase their customer base was Polytech LIS' outdated look and workflows. However, because it is a well-established product, improvements to the UI and UX had to respect the existing customer base while enticing new customers to purchase the software.

Process

Stakeholder Interviews • Heuristic Reviews • High Fidelity Wireframes • Iterative Design Reviews • Style Guides

Outcome

I was only brought in to improve the UI. But, through multiple design reviews, I demonstrated other ways to improve the user experience by reworking some of the IA and workflows.

Creative Edge Classroom

CEC was a SaaS designed for academic institutions. School administrators and instructors would create courses within departments and invite students to join. The current concept focused too heavily on the students instead of the academic institutions (the consumer). I simplified very complex IA, UI elements, and workflows while still providing ample information about the content and users.
View Workflows | View Designs

Daily Valid Report

The stakeholders wanted a convenient way to track B2C subscriptions and trials on a daily bases. The original concept was created in Roambi but it was only available as an app and required multiple licenses. I was brought in to work with the Data Sciences Department to help build a responsive, easy to understand web app. This project was the beginning of my love affair with data.
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SBO Data Sciences Dashboards

Sales needed a way to consolidate data from Adobe SiteCatalyst and Salesforce to manage their B2B accounts more effectively. Creating dashboards with meaningful, accurate data required deciphering a lengthy Project Requirements document and working with the Data Sciences team. The depth of the sales data required some research so I experimented with Google Analytics and Tableau. Another great source was Information Dashboard Design, by Stephen Few.
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Makezine Social Community

Makezine.com was in need of a forum. Dale Dougherty, founder and CEO of Maker Media, wanted an online social network where makers could connect and share projects. I wireframed a "community forum" where users could discuss a variety of topics, share projects, and connect to other hobbyists. The community would be in beta to allow for continuous improvements based on analytics and user feedback.
View User Flows | View Wireframes

Capstan

I utilized my experience in database design to improve the usability of Capstan, an application that streamlines the wireless deployment design, build, and upgrade process for carrier networks such as Sprint, T-Mobile, and Alcatel-Lucent. Collaborated with stakeholders to establish user scenarios and workflow processes, assisted in QA testing and built wireframes.
Signed NDA - Contact me for more information about the project.

Nissan Extended Warranty

The goal of this project was to reduce the number of phone calls by users wanting to purchase an extended warranty. The original site contained repetitive, complicated, and broken workflows. I presented 2 wireframes that would streamline the UX while working within the restrictions of their e-commerce website. One issue with the original workflow and the first wireframe is that a password is automatically generated whcih requires the user to change their password for security purposes.
View Original Task Flow | View Wireframes

Tim Lewis Communities

Visually, the client wanted to convey not only the product but the lifestyle of their communities. I designed this site with the purpose of avoiding sliders (I lost the battle on the home page, but I managed to keep out CTA's). More importantly than the look was how users would find the information they were looking for. I cleaned up the IA streamlined the workflows.
View original website | View New Website

Maker Camp

Maker Camp was a six-week virtual camp for young teens. It was a collaborative effort between Google and Maker Media. The site had some unique challenges the toughest one being conflicting business objectives. Google wanted to send users to Google+ and Maker Media wanted users to go to makezine.com. The second was modifying the workflow at each stage of an activity. We had approximately 2 weeks to design and build the site. In the end, multiple teams pulled together to make Maker Camp 2013 a huge success with 20,828 signups.
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Remote Satellite Systems

This was one of the most complicated e-commerce sites I have ever worked on because it served both B2C and B2B customers worldwide. The complexities of the products & services required working with directly with the President of the company, Robert Rosen, to establish a new IA that was user-friendly. Some products and services could be purchased online while other required a consultation. The goal was to guide the user with simpler workflows and clear CTA's.
View Original Website | View IA | View Designs

Montgomery Village

The clients liked the look of their website (go figure) but wanted it to be mobile friendly. This was an excellent opportunity to look at the analytics and find ways to improve the UX. The majority of traffic was to the Directory and the Calendar of Events. I improved the IA and made workflows easier and mobile friendly.
View Original Website | View a Mobile Wireframe | View Live Web Page